MB-220T01 Configure settings and core functionality in Dynamics 365 for Marketing

This course will review the marketing application configuration needed to get started. It will also dive into lead creation, management and scoring. From there, the course will cover creating marketing forms and pages. Then learn how to break up leads and contacts through segmentation to help focus marketing efforts. Next, understand how to create email marketing messages using the advanced designer functionality. Then tie all the pieces together with the customer journey. Dynamics 365 for Marketing allows you to use customer journeys to create a model that helps you guide the members of a selected marketing segment through this process by using automated messaging, activity generation, interactive decision points, and more. Finally, learn how to view, understand and manage customer insights.

MB-220T01 Configure settings and core functionality in Dynamics 365 for Marketing

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Learning Objectives

After completing this course, you will be able to:

  • Configure advanced setting
  • Manage marketing content, templates and integrations
  • Create and manage leads
  • Assess sales readiness through lead scoring models
  • Design and create marketing forms and pages
  • Create and manage segments, subscription centers, lists and double opt in
  • Design and create email messages
  • Set up and launch customer journeys
  • View, understand and mange customer insights


    Course Details

    Course Outline

    1 - Marketing Application Configuration
  • Configure advanced settings
  • Manage marketing content and templates
  • Manage LinkedIn and Power BI integrations
  • 2 - Leads
  • Create and manage leads
  • Assess Sales Readiness
  • 3 - Marketing Forms and Pages
  • Create marketing forms
  • Create marketing pages
  • Manage internet marketing
  • 4 - Segments and Lists
  • Manage segments
  • Subscription centers
  • Lists and double opt-in
  • 5 - Marketing Emails
  • Create Email Message
  • 6 - Customer Journeys
  • Create customer journeys
  • 7 - Insights
  • Marketing insights
  • Customer insights
  • Marketing execution insights
  • Lead management insights
  • Internet marketing insights
  • Actual course outline may vary depending on offering center. Contact your sales representative for more information.

    Who is it For?

    Target Audience

    This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.

    MB-220T01 Configure settings and core functionality in Dynamics 365 for Marketing

    Call | This course is SATV-Eligible
    Course Length : 3 Days

    There are currently no scheduled dates for this course. Please contact us for more information.

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